With the advent of the Internet and e-commerce, owning an online store has become a profitable business. More than that, a strong online presence is mandatory for companies that wish to gain exposure and increase their revenue. Websites are important promotional tools, therefore, the web development that involves both the design and the functionality of a site are essential for the success of a company. If you are interested in creating an official webpage for your business, you need to pay great attention to the aesthetic appeal and user-friendliness of the interface. Another thing that should be taken into account when creating a website is its content. Relevant content combined with an intuitive and visually appealing interface is the perfect combination any web development team should aim to achieve. [Not a valid template] Clean design An official webpage is just like an electronic business card. It has to state clearly your purpose from the start. This means that a clean and efficient design will do the trick. Imagine owning a company that offers cleaning services, but your customers have to reach the Services or About us page to realize what you do, because the home page has a poor design. You will lose many potential customers, if your website does not have a logical and intuitive design. In graphic design, easily recognizable, clean and impactful designs are preferable. If your logo for example has too many elements, its symbolic meaning and visual impact will be lost, not to mention that it will not be memorable. The trend in graphic design is to go minimalist, because the interface of a website has to be intuitive more than anything, not to mention that it will also be easier to optimize. Those interested in launching a website for their business should rely on a team of web developers ready to offer responsive, user-friendly and highly functional designs. Whether we talk about a promotional site or an online store, there are many companies such as www.pulsewavemedia.com capable of providing high quality web development at affordable rates. Optimization Nowadays, people access the internet from different devices such as laptops, tablets and smartphones, not to mention that each have different operating systems. This is why it is important to have an optimized code and ensure that the design of your website will not get ruined whenever the user starts navigating from their smartphones or tablets. It can be really discouraging to try and navigate on a website that is not mobile ready from your smartphone especially if you have an urgent business and you need information or a product fast. SEO ready Search Engine Optimization is important for a website, because it will ensure a greater exposure. Basically, a SEO ready website will gain a better position and rank on Google and other major search engines. Online business owners know the difference between appearing among the first search results and appearing on the twentieth something page when a potential customer is looking for their services. High ranking on major search engines can help you increase your revenue greatly.